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Press Release

A corner of Texas will be turning Welsh this month as musicians from across Wales descend on South by South West (SXSW), one of the world’s biggest and most important music showcase festivals in Austin, 17 - 22 March 2015.

Cerdd Cymru : Music Wales, in association Wales Arts International and Welsh Government will bring Wales to the party with five acts taking to the stage at the British Music Embassy in the centre of the festival strip.

Thanks to funding from the Welsh Government Wales is a partner in the British Music Embassy venue (aka. Latitude 30) which has been a focal point for British music at SXSW for the last 10 years. The venue is co-funded by a range of creative industry entities across the nations and regions of the UK including AIM, BBC Introducing, Ben Sherman, Welsh Government, Cerdd Cymru: Music Wales, Creative Scotland, Generator NI, PRS for Music, PRS for Music Foundation and UK Trade & Investment.

Golden Fable; whose music is described by The Line Of Best Fit as "nothing short of inspirational", and Paper Aeroplanes; who last year took their stunning concoction of Dream-Pop to over one hundred venues, selling out London's iconic Union Chapel as well as many other venues across the UK and Germany are just two of the Welsh acts chosen by SXSW as among today’s best, and will be playing during a Wales networking event for bands and industry professionals, 19:00-20:00 on Tuesday 17 March.

And that’s not all, from 20:00 Huw Stephens, BBC Radio 1 DJ will be joined by headlining band Catfish and the Bottlemen, as well as The People The Poet and Until the Ribbon Breaks in his Showcase in partnership with Cerdd Cymru: Music Wales. Some of the best up-and-coming acts from across the UK will perform to industry big hitters at this event.

Whilst both Catfish and the Bottlemen and Until the Ribbon Breaks are not newcomers to SXSW, they are expected to draw good audiences and strong interest as their music storms through the States.

The Welsh presence at SXSW has been made possible by Cerdd Cymru: Music Wales, Wales Arts International and Welsh Government.

Eluned Hâf, Head of Wales Arts International, said:

"SXSW is a key gathering for new music talent and industry movers and shakers. It can be a career changing moment for both acts and music businesses and we’re making sure that Wales is at the centre of all the commotion, making the most of the Festival, both artistically and economically."

South by Southwest (SXSW) Music and Media Conference, offers the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery with 18,200+ music delegates and 2,200+ bands showcasing from 55 countries on 100+ stages. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees.

Eluned Hâf concluded:

"The Welsh music industry is about so much more than just the singer and the song and that’s why we’re delighted to work with Welsh Government to support music companies to export their services. We’re actively working towards building an infrastructure for talent in Wales and we want to show that there is fertile ground for the creative industries to flourish here."

For further information please contact Sian James on 029 2044 1344 or email sian.james@artscouncilofwales.org.uk

Full details of showcases by welsh bands can be found here: Wales activity at SXSW

WALES at SXSW 2015 POSTER jpg format

WALES at SXSW 2015 POSTER png format


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