·  PRS Foundation’s International Showcase Fund welcome partnership with Wales Arts International to support Welsh music export

·  Welsh artist Astroid Boys receive funds to perform at Eurosonic Noorderslag, one of Europe’s largest industry festivals

PRS Foundation, the UK’s leading charitable funder of new music and talent development, announces today that Wales Arts International will officially partner on the International Showcase Fund in 2018, enabling Welsh music creators to receive support from this longstanding industry fund.

This new partnership will enable talented Wales based artists and songwriters to be part of the fund which includes advice and guidance from UK partners as well as financial support to travel and perform at overseas showcasing events enabling them to make the most of international opportunities. 

The investment in the International Showcase Fund partnership by Arts Council of Wales through its international arm Wales Arts International, follows on from a successful pilot partnership on the fund in 2017 to support Welsh artists to perform at SXSW in Austin, Texas, USA. This new partnership expands opportunities for Welsh artists who can now apply for funding to all eligible overseas showcases (find out more here).

The first Welsh artist to benefit from this new partnership is Astroid Boys who are being supported to perform at this week’s Eurosonic Noorderslag in Groningen, Netherlands alongside supported English and Scottish artists, Nilüfer Yanya, Yxng Bane, Chelou, Fenne Lily, Freya Ridings, George FitzGerald, Hakeem Baker, Housewives, IDER and Keir.

The International Showcase Fund is run by PRS Foundation in partnership with Department for International Trade, Arts Council England, British Underground, Musicians' Union and more recently Creative Scotland, PPL and PledgeMusic. It offers support for artists to take their first steps into international territories by enabling them to perform at key showcasing festivals and conferences such as Canadian Music Week, SXSW, Reeperbahn, Zandari Festival, Womex, Eurosonic, Jazzahead and Mutek which attract thousands of people working in the music industry from every corner of the globe. 

In the fund’s most recent report spanning 2013-16, 89% of supported artists returned with tangible business outcomes and every £1 invested by the International Showcase Fund generated an additional £8.90 in revenues for the supported artist. (Read the full report here). Supported artists include, Kate Tempest, Little Simz, Everything Everything, SBTRKT, The Square, and East India Youth.

Vanessa Reed, CEO at PRS Foundation said, "We are delighted that following the successful 2017 pilot for SXSW, Wales Arts International will be continuing their support of the International Showcase Fund for 2018, building stronger ties between the vibrant Welsh music industry and our expert panels in London. This will enable Welsh artists that are export ready to make the case for support and showcase their talents to new audiences at industry events around the world, alongside their English and Scottish counterparts."

Eluned Hâf, Head of Wales Arts International said "I’m delighted to announce that artists from Wales will be able to participate fully in the International Showcase Fund this year. Astroid Boys are a great example of Welsh talent being showcased at Eurosonic in Noorderslag this week. Being invited to showcase at key international events such as Eurosonic or SXSW in Austin Texas offer artists a fantastic platform to break into new international markets. The advice and guidance that artists are offered from UK partners in addition to the financial support will help them to fully benefit form the opportunity."